M.A.C COSMETICS’ “VIVA GLAM” CAMPAIGN WITH ARIANA GRANDE CONTINUES WITH NEW PRODUCTS

M.A.C Cosmetics has expanded its iconic Viva Glam campaign with the launch of new lip products in collaboration with Ariana Grande.

Following the success of previous editions, the singer returns as the face of the campaign with a refreshed selection that includes new shades of lipsticks and lip glosses, designed to offer even more style options. The new products stand out for their elegant packaging and a color range that goes from sophisticated neutrals to bold, vibrant tones, reflecting Ariana’s versatility and artistic identity.

Remaining true to the spirit of the initiative, part of the proceeds from the sales of these products will go toward supporting health and equality causes in communities around the world.

The new line is now available in M.A.C stores and online, and is expected to quickly become a favorite among both brand fans and Ariana Grande admirers.

Check out the campaign continuation trailer below: