Ariana Grande released, in collaboration with Vogue, the music video for “In My Head,” one of the most intimate tracks from her album thank u, next. The video premiered on July 9, 2019, as part of a special Vogue edition, in which Ariana was featured on the cover and in an in-depth, revealing interview.
Unlike her more elaborate, high-production videos, “In My Head” embraces simplicity and emotional intensity. Filmed in a white studio, Ariana appears alone, surrounded by minimal lighting, with the camera focused on her gestures, expressions, and gaze, creating an introspective and vulnerable atmosphere.
Music Video Highlights:
- Minimalist and elegant aesthetic, directed by Bardia Zeinali
- Direct collaboration with Vogue, blending fashion and music
- Emotional lyrics exploring heartbreak and idealization in relationships
“In My Head” reflects the conflict between the version of someone we create in our minds and who they truly are in reality. The visual performance reinforces this sense of solitude and introspection, with Ariana alone in an empty space, confronting her own memories and emotions.
The collaboration between Ariana Grande and Vogue was praised as a successful fusion of visual art, fashion, and contemporary pop music. For many fans, this stands as one of her most personal videos, showcasing her ability to tell stories with honesty and subtlety, even in the simplest formats.
Check out the music video and behind-the-scenes below:
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