R.E.M. BEAUTY LAUNCHES WICKED-INSPIRED COLLECTION WITH LIMITED-EDITION FRAGRANCES AND MAKEUP

Ariana Grande, in addition to bringing Glinda to life in the film Wicked, has expanded the world of her character through a special collaboration with her beauty brand, r.e.m. beauty. The collection features a line of makeup and fragrances inspired by the characters and the magical aesthetic of the world of Wicked.

The new collection, set to be available starting October 1, includes a range of nine products that blend colors, textures, and luminous effects, with strong references to the characters Glinda and Elphaba, as well as the fantastical setting of Oz.

Fragrances & Beauty-Perfume Fusion

The collection goes beyond makeup. Ariana also revealed that fragrance will be a key part of the experience. A new perfume product, either integrated into the line or paired with the beauty items, will be released, reinforcing the idea of blending visual beauty with an immersive sensory (olfactory) experience.

“Ozdust” Eyeshadow Palette

A standout item is the Ozdust palette, featuring twelve shades: velvety mattes, shimmering metallics, duochromes, and bold colors such as deep greens and sparkling pinks.

Magical Finishing Products

The collection also includes:

• A pH-adaptive lip oil that changes color depending on the wearer
• Glossy Balm
• Glow Drops (Galinda Glow Drops)
• Under-eye masks, among others

These products are designed to create a radiant, magical finish.

Aesthetic & Film Influence

The collection closely mirrors the aesthetic of Wicked: For Good. Colors, shimmer, sparkling effects, and character-inspired names like “Wicked-ly Ozian” are heavily featured in promotional materials.

Ariana’s makeup as Glinda in the fil, created by the makeup team, including Frances Hanno, also incorporated r.e.m. beauty products. For example, the Interstellar Highlighter Topper in “Miss Mercury” was used to achieve a radiant, magical glow.

Expectations & Availability

With the film’s release approaching, this collection represents a highly anticipated moment for Ariana Grande fans and Wicked enthusiasts alike. The products will be available online via the r.e.m. beauty website and in selected stores, such as Ulta Beauty.

The collection is expected to sell out quickly, given the popularity of both Ariana Grande’s brand and the Wicked theme. Fans are encouraged to stay alert for pre-order and launch dates.