ARIANA GRANDE TO LAUNCH R.E.M. BEAUTY FRAGRANCES AND MAKEUP INSPIRED BY WICKED: FOR GOOD
Ariana Grande is set to bring Glinda to life in the highly anticipated film Wicked: For Good and, alongside this, she has announced a creative extension of the project through her beauty brand, r.e.m. beauty. The artist revealed a new limited-edition line of fragrances and makeup directly inspired by the magical universe of Wicked, following a similar concept introduced the previous year.
The collection, expected to launch in October, includes perfumes and makeup products that reflect the duality of the story’s protagonists: Glinda (Ariana Grande), with a luminous and sparkling aesthetic, and Elphaba (Cynthia Erivo), with a deeper, more mysterious palette.
Among the highlights are:
- Exclusive fragrances evoking the distinct worlds of the two witches, one sweet and effervescent, the other bold and enigmatic;
- Eyeshadow palettes and lipsticks featuring colors inspired by the contrast between shimmering pink and deep green;
- Glosses and highlighters designed to recreate the magical aura seen in the film’s teasers.
This collaboration between cinema and beauty further reinforces Ariana Grande’s identity as a multifaceted artist, not only portraying one of the central characters in Wicked: For Good, but also bringing the film’s aesthetic into fans’ everyday lives through her brand.
According to r.e.m. beauty, the collection will be available on the brand’s official website and through selected retailers. More details about pricing and international availability can be found on the official r.e.m. beauty site.
With this launch, Ariana Grande once again blends music, film, and beauty into a single creative vision, offering fans a way to extend the Wicked: For Good experience beyond the big screen.
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